Velocity Conference Preview: The New Frontier of Private Brand Design

    Velocity: The My Private Brand Conference, the private label event of the year, is fast approaching, September 17-19, 2018 at the Kimpton Hotel in Charlotte, NC. Don’t miss this exciting panel discussion from Vertex Award winning private brand Creative Directors.

    Register today for Velocity: the My Private Brand Conference September 17-19, 2018 in Charlotte, NC.

    The New Frontier of Private Brand Design

    Patrick Fraser, Director of Private Brands Label Design & Regulatory, RBS/Ahold-Delhaize US
    Marie Horodecki-Aymes, Director, Design, and Packaging, Metro
    Vera Atamian, Private Brand Sr. Designer, Boxed
    David Ziegler-Voll former Senior Package Designer, Trader Joe’s; Creative Director, MBD

    MODERATOR: Christine Sech, Executive Strategy Director, Interbrand

    In this thought-provoking discussion, senior private brand creatives discuss the changing landscape of private design. The panel will discuss and debate the old guard, stalwarts, innovators, and challengers that are changing what it means to be a private brand. In the process, they will give you an inside look at the mind of a private brand creative and the trends that shape their work.

    Register today for Velocity: the My Private Brand Conference September 17-19, 2018 in Charlotte, NC.

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.