Velocity: The My Private Brand Conference, the private label event of the year, is fast approaching, September 17-19, 2018 at the Kimpton Hotel in Charlotte, NC. Don’t miss this exciting panel discussion from Vertex Award winning private brand Creative Directors.
The New Frontier of Private Brand Design
Patrick Fraser, Director of Private Brands Label Design & Regulatory, RBS/Ahold-Delhaize US
Marie Horodecki-Aymes, Director, Design, and Packaging, Metro
Vera Atamian, Private Brand Sr. Designer, Boxed
David Ziegler-Voll former Senior Package Designer, Trader Joe’s; Creative Director, MBD
MODERATOR: Christine Sech, Executive Strategy Director, Interbrand
In this thought-provoking discussion, senior private brand creatives discuss the changing landscape of private design. The panel will discuss and debate the old guard, stalwarts, innovators, and challengers that are changing what it means to be a private brand. In the process, they will give you an inside look at the mind of a private brand creative and the trends that shape their work.