Velocity Conference Preview: How Consumer Promotions and Private Brands Live Together.

    Velocity: The My Private Brand Conference, the private brand event of the year, is quickly approaching, September 17-19, 2018 at the Kimpton Hotel in Charlotte, NC.

    Don’t Miss the Early Bird Rate: Save $200 off the standard registration when you purchase by Friday, July 13, 2018.

    Don’t miss Jenny Longo, Director of Private Label, and Robert Koss, Director of Consumer Promotions for Longo Brothers Fruit Markets Inc. as they present:

    How Consumer Promotions and Private Brands can Live, Breath and Succeed Together.

    Jenny Longo, Director of Private Label, Longo Brothers Fruit Markets Inc.
    Robert Koss, Director of Consumer Promotions, Longo Brothers Fruit Markets Inc.

    Based on the recent success of Longo Brothers Fruit Markets Inc 60th Anniversary and celebrating Canadas 150th Birthday where the retailer offered company-wide celebrations including limited edition private brand products, consumer and team contests and in-store promotions.

    Longo’s is a family-owned Canadian retailer that started in 1956 when three brothers, Tommy, Joe, and Gus opened their first fruit market. It was a small 1,500 square foot store on Yonge Street (at Castlefield) in Toronto. The family maintained a commitment to providing customers with the best fresh food experience possible. All these years later, this philosophy remains the heart and soul of our company.

    Today, Longo’s operates full-service grocery stores across the GTA as well as www.GroceryGateway.com, the leader in online sales of home-delivered groceries. Longo’s employs more than 5,000 team members and offers an environment where people have the opportunity to be the best that they can be.

    Don’t Miss the Early Bird Rate: Save $200 off the standard registration when you purchase by Friday, July 13, 2018.

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.