Amazon Private Brands to Star in Prime Day

Amazon announced its top Prime Day deals across a range of private brand selection, including products from Stone & Beam, Rivet, Presto!, Wickedly Prime, Solimo, Goodthreads, Daily Ritual, AmazonBasics and others. From apparel and accessories to furniture, home décor and more, Prime members can shop the lowest prices on a wide assortment of high-quality products available exclusively to Amazon customers. Deals are running now – a full 11 days ahead of Prime Day – with additional deals debuting on July 16 at 12pm PT/3pm ET.

“Whether customers are starting a family, decorating their homes, stocking up on essentials or gearing up for the back-to-school season, Amazon offers exclusive selection for a variety of life stages and occasions, and Prime members can shop those items at an even greater value this Prime Day,” said Sarah Wood, Vice President of Amazon Private Brands. “We are thrilled to add our growing selection of high-quality private label items to Prime Day’s epic day of deals and offer the lowest prices across products from our brands.”

Deals are running now on products such as apparel, furniture and kitchen essentials, with more deals on additional selection coming over the next 11 days. Following is a sampling of deals that are available at various times between now and Prime Day (and a half), while supplies last.

Apparel and accessories: Beginning July 9, members can shop seven days of deals on private label clothing and accessories leading up to Prime Day. From Core10—a line of premium activewear designed for women to look, feel and perform their best—to Goodthreads, a collection of men’s stylish wear-everywhere clothing—Prime members will find a range of exclusive apparel on sale this year.

Lead-up deals include up to 40% off premium activewear, up to 40 percent off women’s fashion, up to 50% off kids and baby apparel, and more. Starting on Prime Day, members can find even deeper discounts on additional selection with up to 50% off apparel for men, women and kids. Featured items that will be on sale include:

Home furnishings, electronics and more: Now through July 15, members can shop furniture and décor from Rivet and Stone & Beam for up to 25 percent off – and, beginning on Prime Day, a variety of additional products for up to 30 percent off or more.

Designed with small spaces in mind, Rivet offers stylish and versatile mid-century modern furniture and décor that provides apartment dwellers and homeowners with the ability to make a big impact in their space at a great price. Stone & Beam caters to the style, comfort and durability needs of today’s modern family, and features sturdy pieces crafted with performance and stain-resistant fabrics to endure the test of time while creating a sophisticated look in any modern household. Prime members will find deals on a range of products, including:

Members can also shop products from AmazonBasics for up to 20% off now through July 15 – everything from bedding and bath sets to cookware and electronics accessories. Starting on Prime Day, additional AmazonBasics items will be up to 30% off or more. A sampling of deals running now and on Prime Day include:

Everyday essentials: Prime members can stock up on a range of everyday essentials offered at 30 percent off, such as cleaning supplies from Presto! or kitchen and household staples from Solimo and AmazonFresh. Deals on select items are running now, with even more beginning on Prime Day.

New From Amazon This Prime Day
In addition to exploring great deals, this Prime Day also features new items launched exclusively for Prime members for a limited time. From Amazon brands, this includes over 30 new products from Rivet and Stone & Beam, as well as new apparel from brands like Isle Bay Linens—a collection of crisp, warm-weather essentials for men, including linen shirts, shorts and trousers.

Growing Selection From Private Brands
Amazon continues to add new, exclusive selection for customers to shop. Recently introduced items include home essentials like coffee, soap and sunscreen from Solimo, furniture for the bedroom, dining room and home office from Rivet and Stone & Beam, new dresses and women’s pants from Lark & Ro, school uniforms for kids from Amazon Essentials, new Kid Nation hoodies and joggers, plus-size tops by Daily Ritual and plus-size leggings by Core10.

Previous articleFresh Thyme Playfully Jumps Into Cereal
Next article5 Days to Save – Don’t Miss the Early Bird Rate!
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.