Target introduced its activewear private brand JoyLab less than a year ago the fashion-meets-function line combines street style designs with the technology of performance-wear, seamlessly taking shoppers from the gym to everyday life. Earlier this month the retailer extended the brand to swimwear.
This capsule collection offers a mix of one-pieces, bikini tops, and bottoms, rash guards and swim leggings in the private brand’s signature street-style aesthetic. Focused on the customer, all items in the assortment were designed with a focus on adjustability and coverage to fit an active lifestyle.
Prices of the JoyLab swim collection range from $19.99-$39.99 and sizes range from XS-XL.