Velocity Conference Preview: Building Private Brands That Emotionally Connect

Velocity: The My Private Brand Conference, the private brand event of the year, is quickly approaching, September 17-19, 2018 at the Kimpton Hotel in Charlotte, NC. Don’t miss  Richard Honiball, SVP, Chief Merchandising & Marketing Officer of the Navy Exchange as he presents:

Building Private Brands That Emotionally Connect

A discussion of the Navy Exchange private brand portfolio and how it was developed it to not only meet the needs of our customers but to connect with them as well.  The Navy Exchange has private brands in Home, Apparel, Fine Jewelry, Consumables and Beauty/Health/Personal Care that each tie back to the Navy Exchange mission and heritage, including their two newest brands Yarn & Sea and Eight Bells.

With stores ranging from a 180 square foot micro-market to a 180,000 square foot flagship store, the Navy Exchange serves our active duty military, retirees, and their families worldwide, offering everything from apparel to accessories, consumer electronics to home goods, personal care to toys, and everything in between.

Don’t Miss the Early Bird Rate: Save $200 off the standard registration when you purchase by Friday, July 13, 2018.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.