Founded in 2000 Lensway has grown to be one of Europe’s largest retailers for lenses and eyewear. During the quick growth, the brand quickly lost its direction and the company found itself with a great customer base but with low loyalty. The problem was that the brand lacked a personality and a tone of voice. Agency Snask got the assignment to modernize Lensway and create a brand that had its own unique style as well as feel to it. This ultra-fun branding and private brand packaging feature a bold color palette and funky eye illustrations that allow the brand to stand out and speak for itself.