ASDA Sparkles With Nosecco

With Britain’s appetite for low and no alcohol wines continuing to grow, Asda is introducing Nosecco, a no-alcohol private label sparkling wine perfect for sipping this summer.

The new product launched Monday, June 11 for just £2.98, the straw yellow, elegant bubbly rolls into stores as Brits turn more frequently to non-alcoholic options, with the market growing 16% in value compared to last year. With over a quarter of 16- to-24-year-olds stating they don’t drink alcohol, Nosecco launches just in time for summer celebrations, ideal for everything from picnics to parties.

With fruity notes dominated by white flowers and muscated white grapes, Nosecco is perfect as an aperitif, ensuring those living an alcohol-free lifestyle can toast any occasion with their own bubbles.

April Rogers, Asda wine buyer, comments: “Over recent months, we’ve seen a growing number of our customers turning to low or no alcohol options as lifestyle choices become even more important.

“The low and no alcohol market continues to see growth, with everything from sparkling, red and white wines, and beer increasing in popularity. With Nosecco launching in-time for summer, we hope we can provide customers with a zesty, tasty tipple that means nobody left out of toasts.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.