Weis Markets Goes Plant Powered

This past week Weis Markets announced a new themed health and wellness program, Plant Powered, that tackles educating consumers on how to incorporate more fruit and vegetables into their diets. So, of course, private brand products play a huge role in the new program.

Customers will now see special signage in-store that identifies foods that support a balanced, plant-powered diet. Foods identified as Plant Powered by the Weis Dietitians:

  • Fresh and frozen fruits and vegetables
  • Beans and lentils
  • Fruits packed in 100% juice or water
  • Vegetables that can be drained and rinsed
  • Whole-grain rice
  • Pasta
  • Cereal
  • Bread and specialty grains
  • Soy and almond milks
  • Healthful oils
  • Select nuts and tea

Beth Stark, Lifestyle Initiatives Manager, Weis Markets “Our Plant Powered program offers guidance on an eating approach that is more flexible than vegetarianism or veganism, yet may offer many of the same benefits, including lower risk for heart disease and an increased intake of vitamins, minerals, antioxidants, fiber, and unsaturated fats,” said Lifestyle Initiatives Manager Beth Stark. “According to Nielsen survey data, we know that more than one in three Americans are actively trying to include more plant-based foods in their diets. This program aims to help them understand where to find these foods and how to enjoy them at home.”

The new program works closely with Weis Markets’ registered dietitians, who will also offer simple plant-based swaps in addition to new plant-powered recipes.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.