Asda Grows Vegan Grillin Options

Veganism is a growing trend, with over 3.5 million Brits now choosing to follow a plant-based diet. With more people than ever opting for a meat-free lifestyle, UK retailer Asda has announced the extension of its vegan private brand range, launching NEW summer vegan products

Fully accredited by the Vegan Society, Asda’s new private brand range of delicious vegan burgers and sausages ensure there’s something for everyone over the summer.

As part of the range extension, Asda is introducing three vegan burgers, ideal for any summer bash. Cooked straight from frozen, the new burger range comprises innovative flavor combinations including; Butternut Squash, Sweet Potatoes & Red Pepper; Edamame, Asparagus & Mint and Beetroot & Sunflower Seeds.

photo: Live Kindly

Made using natural ingredients that create bright bursts of color, the new frozen vegan burgers are the perfect patties for those following meat-free diets.

Andrew Johnston, Asda vegan expert and innovation chef, comments: “We’re committed to catering for the growing number of Asda customers following a vegan diet. The introduction of even more delicious and innovative vegan-friendly foods ensures everyone can enjoy tasty meal options this summer. Our new range of sausages, burgers, and dairy free cheese are packed with flavor and will bring vegan meals to the forefront of the summer season!”

Following the launch of Asda’s Vegan Cheddar earlier this year, the supermarket has also launched additional vegan-friendly versions of the nation’s favorite food – cheese.

Ideal for any cheesy meal, the Grated Cheddar, and Grated Mozarella Alternative are perfect for melting on your flavorsome vegan burger or sprinkling on a light summer salad.

Asda’s new range of vegan products includes:

  • Edamame, Asparagus & Mint Burger – £1.50
  • Beetroot & Sunflower Seed Burger – £1.50
  • Smoky Butternut Squash & Red Pepper Burger – £1.50
  • Butternut Squash, Sweet Potatoes & Red Pepper Sausages – £1.50
  • Mushroom & Kale Sausages – £1.50
  • Grated Cheddar Alternative – £2.00
  • Grated Mozzarella Alterative – £2.00
  • Soft Cheese Alternative – £2.00
  • 12 Sweet Potato Falafels – £1.50
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.