Sainsbury’s Launches Touch-free Packaging for Those Afraid of Raw Meat

UK based grocerSainsburys has identified that handling raw meat is the Kryptonite of Millenials and is introducing new packaging designed to address the problem.
The retailer is set to launch touch-free packaging for its private brand raw chicken, following research that revealed that many under the age of 35 fear food poisoning as a result of touching raw meat.

The new “no touch” plastic pouches that can be opened with a simple tear.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.