PB CAREERS: Home Depot – Sr Mgr Packaging, Private Label

THe Home Depot, Prvate LabelPB CAREERS: Home Depot – Sr Mgr Packaging, Private Label

Job ID: 119011
Store ID:
Brand: The Home Depot
Location: Atlanta, GA
Job Type: Corporate/Other
Category: Marketing

Lead the team that will be responsible for the design direction and execution of all private label packaging. Develop and implement packaging creative and strategies to drive sales and profitability for our private label programs with operational efficiency. Develop and mentor Best in Class Packaging team to produce packaging from concept to production that connects with target consumers and meets merchandising/marketing goals and objectives.
Ensure the team adheres to Brand Standards for all Private Brands, developing packaging to support and create a holistic customer experience. Partner with and develop strong relationships with cross-functional teams to maintain brand standards and consistent customer experiences, Merchants, Brand Marketing, CI, Visual Merchandising, Creative Services and Production support agency.
Provide relevant packaging industry direction, competitive oversight and leading edge design. Evolve programs pro-actively as needed.


  • 40%- Provide leadership, strategy, brand design perspective and direction for interconnected private brand retail experience.
  • 20%- Drive and manage new business initiatives and objectives to support Private brand growth.
  • 20%- Interface with Brand Marketing and Merchandising to maintain an understanding for relevant packaging needs by department and category to support a holistic customer experience, business goals and maintain brand standards/positioning.
  • 20%- Project and Budget management, setting priorities to ensure timelines are met

This position reports to a Sr. Director National Creative.
This role has 5+ direct reports.


Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Additional Minimum Qualifications:

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 10 years

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

Preferred Qualifications:

  • Microsoft Office/ Outlook and/or MAC proficient.
  • Innovative thought leadership, Strategic Thinking, Detail, orientated, Project Management, People Management, Analytical, Budget and timeline management
  • Management of Cross- Functional Teams
  • Effective Written and Verbal Communication and conflict resolution.
  • Understanding of business principles, retail and consumer packaging trends.

Knowledge, Skills, Abilities and Competencies:

  • Strong leadership and communication skills
  • Strong negotiation and presentation skills
  • Strong organizational and time-management skills Ability to handle multiple priorities
  • Agency/consultant experience
  • Retail or home improvement industry experience


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.