Take a look at Target’s newest private brand, Made By Design. It’s 750+ modern pieces designed to elevate your home. The brand arrives later this month but the retailer’s blog “A Bullseye View” has given readers a look at some of the new products.

“Made By Design is the ultimate expression of our DNA—a commitment to the democratization of impeccable design,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “This line is filled with beautiful, purposeful pieces that our guests can count on for superior quality, style and value season after season. It’s the perfect foundational brand to complement our assortment, which now features more distinct aesthetics than ever to help every guest make their house a home that truly reflects their unique personalities and preferences.”

Over the past year, Target has introduced a host of new home décor private brands including Project 62, Hearth and Hand with Magnolia and Opalhouse. Now they have gone even deeper to understand their customers’ needs and pain-points embarking on the most extensive customer research they have ever conducted. The insight behind Made By Design: customers especially first-time homeowners, crave quality everyday products that simplify their lives and complement their ever-evolving style.

With a clean, simple aesthetic, Made By Design pieces will look great in any home, whatever your style. They’re long-lasting and backed by Target’s one-year guarantee return policy and most products are under $30.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.