Heyday—is Minneapolis based Target’s internally designed electronics private brand and it arrived at stores this past weekend. The brand throws away the traditional basic whites and greys and opting instead for 150+ eye-catching, on-trend tech accessories in colorful hues, luxe accents and elevated monochromatic designs with most items are $20 or less.

Targets blog “A Bullseye View” presented a sneak peek at few Heyday standouts.

“Target is known for creating exclusive (private) brands that are stylish, inspirational and affordable. When we looked at the current options our guests had in electronics, we saw an opportunity to apply some of that magic, taking tech from purely functional to fashionable and fun,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “With the introduction of Heyday—our first internally designed and developed brand in electronics—we’re giving guests another reason to choose Target, with quality, value and style they won’t find anywhere else.”

Target has been spending a ton of time getting to know their younger customers —and designing new private brands for them. No surprise—tech’s a huge part of their lives. But it’s not just a way to connect with friends and family or listen to music, it’s a direct expression of who they are. So the Target in-house product design and development team got to work, understanding how tech powers their everyday lives, watching the latest trends in fashion, beauty, pop culture and more, and ultimately designing an entire line of stylish, reliable accessories that users can be proud to rock every day—and mix and match to show off their personal style. Plus, Target designers added special touches to take tech to the next level.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.