Grocer, Carrefour Spain and the Federation of Celiac Associations of Spain (FACE) have signed an agreement to use the European licensing system (ELS) ‘Espiga Barrada’, or Crossed Grains, for the retailer’s private brand gluten-free products.
The ELS is administered by the Association of European Celiac Societies, and producers and retailers who have the certification can use the Crossed Grain trademark on their gluten-free sales in over 30 European countries.
Since 2007, Carrefour Spain has offered the ‘No Gluten’ private brand range. The line includes baked goods such as buns, croissants, muffins, biscuits, sliced bread, pizza bases, pastas.
According to the retailer, ‘Carrefour aims to lead the food transition in our country. Consumers demand more and more information about the products they eat and the chain, in response to the need of customers, bet on a more quality, sustainable and respectful with the environment.’