Northeaster grocer ShopRite is inviting customers on a culinary journey across the globe as it announces the debut of its latest private brand, ShopRite Trading Company. The new brand consists of premium, artisanal foods inspired by a variety of world cuisines. The line includes both imported and domestically sourced foods and is available exclusively at all of the more than 270 ShopRite stores located in New Jersey, New York, Connecticut, Maryland, Delaware and Pennsylvania.

Described by the retailer as a mix of “inspirational, artisanal and distinctive” goods, the new line’s foods and flavors are imported from Italy, Ecuador, Spain, and Greece. Additionally, other ShopRite Trading Company products are inspired by Asian, Indian, Greek, and Latin cuisines.

“We sent our ShopRite experts around the world in search of the very best ingredients and finest products,” said ShopRite Spokeswoman Karen Meleta. “The ShopRite Trading Company brand captures those culinary adventures with authentic products and recipes that bring the best of the world’s cuisines right to your home.”

The new line can be found in nearly every aisle, including frozen and dairy, and at the same low prices ShopRite customers expect. Nearly 40 ShopRite Trading Company products are in store now and new items are being added to the line each month.

“ShopRite Trading Company products have exceptional flavors that reflect the extraordinary places where those foods are sourced,” added Meleta. “Customers will find premium, imported products including Arugula Wood-Fired Crust Pizza and specialty desserts like Cranberry Panettone and Pandoro from Italy, Marinated Artichoke Hearts from Peru, and Extra Virgin Olive Oil from Greece.”

As part of the launch, certain products that were previously marketed under the ShopRite Imported, ShopRite Special Edition and Siempre Autentico private brands will also be converted to ShopRite Trading Company. In-store signage and shelf tags will inform shoppers about the new brand.

A sampling of ShopRite Trading Company products currently in stores:

  • ShopRite Trading Company Imported from Italy Arugula Wood-Fired Crust Pizza
  • ShopRite Trading Company Imported from Peru Marinated Quartered Artichoke Hearts
  • ShopRite Trading Company Smoked Atlantic Salmon
  • ShopRite Trading Company Tandoori Naan
  • ShopRite Trading Company Extra Virgin Olive Oil from California
  • ShopRite Trading Company Flatbreads Whole Grain Seeded
  • ShopRite Trading Company Asian Szechuan Sauce
  • ShopRite Trading Company Imported from Greece Marinated Mixed Olives
  • ShopRite Trading Company Imported from Italy Novello Extra Virgin Olive Oil
  • ShopRite Trading Company Red Thai Style Chili Sauce
  • ShopRite Trading Company Imported from Greece Extra Virgin Olive Oil
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.