Fresh off its win at this year’s Vertex Awards Monoprix continues to push private brand design forward with the redesign of it’s of a baby care private brand range by agency Extreme. The makeover includes a new name, a new logo, and new design strongly influenced by the Japanese “kawai” universe.
The new name has the retailer replacing its current brand “Bout’Chou” with the simplified sub-brand “Monoprix Bébé”. The package design then follows some of the current design trends in the private brand baby category and abandons the smiling baby in favor of playful illustrations. Monkeys, pandas, starfish, and sheep adorn the packs.