PLMA’s 2018 “World of Private Label” International Trade Show opens in Amsterdam 

The world’s largest private label exhibition opened today at the RAI Exhibition Centre in Amsterdam. This year’s PLMA “World of Private Label” International Trade Show is bigger than ever, with more than 14,000 buyers and visitors from more than 110 countries attending the two-day event.

On the Trade Show floor, there are 2,500 exhibiting companies, including more than 60 national and regional pavilions. The exhibition area covers 14 exhibit halls in RAI Centre. Products on display on the show floor include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares and DIY

As in past years PLMA’s Idea Supermarket, which highlights the products, packaging and promotions that are building private label across Europe and beyond. Attendees can see displays of the more than 120 private brand products selected as winners of PLMA’s International Salute to Excellence Awards for private label innovation. The winning products came from 51 retailers in 20 countries

The Idea Supermarket also displays private label products that exemplify important consumer trends from around the world. This year healthy food choices and eco-friendly household products are featured, along with children’s products, street food and healthy snacking for pets. More products can be seen at The New Product Expo, displaying more than 600 new private label products and packaging selected for their innovation and originality.

Our friends at the Global Retail Brands magazine booth showing off the Vertex Awards issue

In addition, visitors to the Idea Supermarket can see many of the creative TV commercials that retailers are using to promote their private label products.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.