Added Value: The Battleground for Private Label – WEBINAR

Wednesday, June 6, 2018, retail analytics firm LZ Retailytics will hold the private brand focused webinar “Added Value – The Battleground for Private Label.” The presentation will take a look at the effects of discounter up trading and grocery e-commerce on private label architectures. And why we expect the economy tier to further lose importance.

WEBINAR: Added Value – The Battleground for Private Label
Wednesday, June 6, 2018
11:00 – 11:45 AM (CEST).


Denise Klug, Senior Retail Analyst and Frauke Vor dem Berge, Retail Analyst will present the latest developments in the European grocery market including:

  • European private label trends
  • How are private label architectures impacted by e-commerce?
  • How are new strategies of discounters shifting the overall focus to standard and added value tiers?
  • Is there a future for value own brand lines?

Hosted by Denise Klug, Senior Retail Analyst, LZ Retailytics
Denise Klug is a Senior Retail Analyst at LZ Retailytics covering German, Austrian, Swiss as well as Benelux grocery retail. Her fields of expertise lie in discounters, private label and health & beauty retail.

With contributions from Frauke Vor dem Berge, Retail Analyst, LZ Retailytics
Frauke Vor dem Berge is Retail Analyst with LZ Retailytics, specializing in retailers in Benelux and German-speaking countries as part of our international analyst team.

With contributions from Björn Weber, Head of LZ Retailytics
Together with his group of renowned international retail analysts, Björn is focused on supporting the retail industry and its suppliers with relevant data, insights, and advisory via innovative media products and events.

Björn is a regular keynote speaker at international industry events such as those of NRF, EHI and the Consumer Goods Forum with a focus on digitalization, omnichannel strategies, and optimization of retail processes with technology.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.