Johannes Fieber Named Incoming President and CEO of Lidl US

Earlier this week, Lidl US announced today that Johannes Fieber has been appointed President and CEO, and will assume responsibility for U.S. operations over the coming months. Johannes succeeds Brendan Proctor, who led the U.S. expansion from June 2015. Lidl management thanks Brendan for his service. Johannes has extensive retail experience and has been with Lidl for about 10 years, serving in multiple Lidl countries. Most recently,

Johannes served successfully as CEO of Lidl Sweden for more than two years. “I am honored to be able to lead our expansion in the U.S., and look forward to building on the progress that is underway,” said Johannes Fieber, incoming President and CEO of Lidl US.

“Lidl has received positive feedback from our U.S. customers, who are excited about Lidl’s unique offering and shopping experience. I look forward to continuing our expansion into additional markets this year, and introducing more customers to Lidl’s high-quality products and low prices.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.