Earlier this week, Lidl US announced today that Johannes Fieber has been appointed President and CEO, and will assume responsibility for U.S. operations over the coming months. Johannes succeeds Brendan Proctor, who led the U.S. expansion from June 2015. Lidl management thanks Brendan for his service. Johannes has extensive retail experience and has been with Lidl for about 10 years, serving in multiple Lidl countries. Most recently,
Johannes served successfully as CEO of Lidl Sweden for more than two years. “I am honored to be able to lead our expansion in the U.S., and look forward to building on the progress that is underway,” said Johannes Fieber, incoming President and CEO of Lidl US.
“Lidl has received positive feedback from our U.S. customers, who are excited about Lidl’s unique offering and shopping experience. I look forward to continuing our expansion into additional markets this year, and introducing more customers to Lidl’s high-quality products and low prices.”