In the new advertising campaign Canadian retailer Loblaw’s value banner No Frills is celebrating the joy its customers get from a great deal, labeling them as “haulers.
In a 90-second television commercial, the retailer defines a “hauler” as “someone who gets a lot, for a lot less” and true “haulers” are proud to wear the label
A variety of No Frills customers portray superheroes capable of doing handstands off grocery carts while picking out produce, running sideways Matrix style along the doors of the frozen foods aisle while effortlessly saving money with the help of Loblaws private brands. The new campaign is running on social, TV, movie and out-of-home. No Frills has also introduced limited-edition merchandise available on haulershop.com, including bright yellow, pop art style “Hauler” t-shirts.