Charlotte > Amsterdam > Paris > NYC the My Private Brand Tour

The end of May and beginning of June are shaping up to be an exciting and busy few weeks for My Private Brand and The Vertex Awards. They have turned into a mini-tour jump from Amsterdam to Paris, back across Atlantic to NYC, then home to Charlotte, a day trip to Cleveland, Ohio and finally a cruise to the Bahamas with my beautiful wife.

I am setting up meetings in Amsterdam, Paris, and NYC. Please let me know if you would like to connect through the form below. I would love to discuss the future of private brand with retailers, manufacturers, agencies and service providers. Not to mention a few interesting ideas we have for the future.

May 28, 2018: Monday

Vertex Awards Celebration
Hilton Amsterdam
Amsterdam, Netherlands

Join me in Amsterdam to observe the fifth anniversary of the Vertex Awards. We will celebrate the winning retailers and their brands as well as the agencies, manufacturers and service providers who made the products possible.


May 29-30, 2018: Tuesday – Wednesday

PLMA’s World of Private Label International Trade Show
RAI Exhibition Centre
Amsterdam, Netherlands

I am currently scheduling meetings with retailer, manufacturers, service providers and press to discuss the future of private brand and walk the show.

Register to Attend the Show

June 6, 2018: Wednesday

Trace One Exec Club
Cercle Lebrun
Paris, France

I will present at the Trace One Exec Club in Paris, France. The exclusive event will allow participants to develop their industry knowledge and network with peers. Other speakers include: Matthieu Vincent, Founder of DigitalFoodLab, Dr Nikolai Reynolds of Ipsos and Hans Baetsen of Judolaunch.

The Future of Private Brand – Beyond Private Label
We live in an age of wonder – shopping is in the palm of our hands, products are delivered to our front door, social media keeps us up to date on our friends around the world, and the best price on any product in the world is just a click away. The internet, mobile phones, Facebook, Amazon, Alibaba, and Google, are transforming not only retail but every facet of our daily life. While many fear the death of retail, the dramatic changes beg a more critical question: what is the real potential of Private Brand in the 21st century?

In this inspiring presentation, Durham will present a vivid portrait of the brave new world of private brands, and how tomorrows retail leaders will use them to differentiate and WIN.


June 14, 2018, Thursday

Vertex Awards Popup
Creative Shin Studio & Celebration 
New York, New York

To celebrate the Fifth Anniversary of The Vertex Awards we are excited to host a POPUP EXHIBIT & CELEBRATION in NYC. The exhibit will feature a curated collection of the more than 70 winners from this year’s competition including 7-Eleven, Aldi, Amazon, Bed Bath & Beyond,, Brookshire’s, Fresh Direct, Fresh Thyme, Hy-Vee,, BJ’s Wholesale Club, Walgreens, and Walmart. Trophies will be presented to attending retailers/agencies.

The event will launch this year’s Vertex Awards Annual Winner’s Book.


June 21-25, 2018

Bahamas Cruise
Carnival Ecstasy

Rest relaxtioa and mojitos!

Connect in Amsterdam, Paris or NYC

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.