Aldi Private Brands Win PTPA Seal of Approval

More than two dozen Aldi private brand products have received the Parent Tested Parent Approved Seal of Approval. The results come after a thorough product approval process whereby parents (selected from a community of over 85,000 parent testers across North America) put products to the test in the context of their daily lives.

“Ask any mom about how she chooses which stroller to buy, which food to give her child, and which toys to buy and she’ll tell you she trusts other moms more than brand marketing,” said Sharon Vinderine, Founder and CEO of PTPA Media.

“Over the years, there’s been a lot of trust lost between consumers and brands, which is why we’re seeing more scrutiny of brand marketing and claims than ever before,” explained Vinderine. “Authenticity is the only currency that matters, and that comes from the assurance that other moms have experienced a product personally, and found that it met or exceeded their expectations. PTPA’s Seal of Approval conveys this all at a single glance.”

The PTPA Winner’s Circle is comprised of thousands of products that the community has fallen in love with. Every category from food and beverage and toys and games to health and safety has been tested. Following is a list of PTPA’s latest grocery campaign recipients of the Seal of Approval:

  • ALDI – Millville Frosted Flakes
  • ALDI – Millville Fruit Rounds
  • ALDI – Millville Honey Crunch ‘n Oats Cereal: Original or Almond
  • ALDI – Fit & Active Vitality Cereal: Vanilla Almond or Red Berries
  • ALDI – Little Journey Turkey and Sweet Potato Puree Pouches
  • ALDI – Little Journey Sweet Pea with White Chicken Puree Pouches
  • ALDI – Little Journey Organic Creamy Ancient Grains with Pumpkin Puree Pouches
  • ALDI – Little Journey Organic Carrot, Broccoli, Zucchini Puree Pouches
  • ALDI – Little Journey Organic Banana Puree Pouches
  • ALDI – Little Journey Organic Corn Casserole Puree Pouches
  • ALDI – Little Journey Organic Green Bean Medley Puree Pouches
  • ALDI – Little Journey Organic Butternut Squash Puree Pouches
  • ALDI – Little Journey Toddler Formula
  • ALDI – Little Journey Soy Formula
  • ALDI – Little Journey Gentle Formula
  • ALDI – Little Journey Sensitive Formula
  • ALDI – Little Journey Infant Formula
  • ALDI – Little Journey Advantage Formula
  • ALDI – Little Journey Healing Ointment
  • ALDI – Little Journey Diaper Rash Cream
  • ALDI – Benton’s Mini Bear Graham Snack Packs: Chocolate
  • ALDI – SimplyNature Organic 100% Juice: Antioxidant Power or 7 Super Fruits
  • ALDI – SimplyNature Organic Unsweetened Almondmilk: Original or Vanilla
  • ALDI – SimplyNature Organic Soymilk: Original or Vanilla
  • ALDI – Friendly Farms Original Coconut milk

How Winners Are Determined
Parents across North America participate in the testing process, at no cost to them. They evaluate the products with their families in real life environments rather than simply conducting a consumer vote. Their feedback and evaluations are carefully tallied and curated, and products that meet their standards earn the coveted PTPA Seal of Approval, which can be leveraged on packaging, advertising, end-cap displays, and more. News of the victory is shared among our community of over 75,000 families. Independent research by Research Now has confirmed that the PTPA Seal of Approval ranks among the top three most recognized seals in North America.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.