Sizzle & Smoke BBQ With Waitrose Private Brand

UK retailer Waitrose is introducing the ultimate barbecue range with 35 private brand products including a sharing buttermilk chicken kebab, sardines and treacle-cured steak. Ingredients from around the world including sriracha, yuzu, black garlic and miso are used across the range to create a selection of flavorful dishes that are ready to be grilled.

The Buttermilk Chicken King Kebab uses succulent chicken thighs marinated in buttermilk to ensure the meat stays deliciously tender and is finished with a warming, smoky Louisiana-inspired rub.  Perfect for sharing, this kebab is the ideal dish to carve at the table.

The Treacle Cured Flat Iron Steak is predicted to be a favorite with Waitrose customers this summer. The dish, which is ideal for sharing between four people, is smoked over oak and then cured in black treacle to give a subtle sweetness. It is then garnished with apricots and lemon thyme.

Also new for 2018 is the Yuzu & Miso Butterflied Pork Fillet. The tenderloin is butterflied by hand, flattened and brined in yuzu juice, mirin and salt. The fillets are then hand coated in a Japanese rub which consists of red miso, tamarind, porcini, garlic, five spice powder and dried red bell pepper flakes. The rub adds an intense flavor to the pork and forms a dry bark on the surface of the meat during grilling. Cornish filleted sardines marinated in lemon, garlic and parsley are a light and delicate alternative to meat for a fresh summer taste.

The classic burger has been given a modern makeover with the introduction of Waitrose Black Garlic Beef Burgers which are flavored with a darker, sweeter version of garlic typically used in Asian cuisine.  Other new additions include subtly smoked burgers including Applewood Beef Burgers, Hickory Beef Burgers and Mesquite Pork Burgers. Each choice of wood has been carefully selected for its unique flavor; Applewood and mesquite impart a sweeter smoke, while hickory packs more of a punch for that classic barbecue taste.

  • 4 Applewood Beef Burgers £4/454g
  • 4 Hickory Beef Burgers £4/454g
  • 4 Caramelized Onion & Ale Beef Burgers £4/454g
  • 4 Mesquite Pork Burgers £4/454g
  • 4 Spiced Lamb & Apricot Burgers £4/454g
  • 6 Assorted Mini Burgers £4/360g
  • 4 Beetroot Burgers £4/480g
  • 6 Lemon & Herb Salmon Mini Burgers £4/330g
  • Slow Cooked BBQ Pulled Pork £5/400g
  • 4 pork chorizo sausage whorls £4/400g
  • 10 Chipolata Hot Dogs £4/455g
  • 6 Triple Oak Smoked Sausages £4/600g
  • 4 Teriyaki Beef Kebabs £4/290g
  • 4 Sriracha Beef Kebabs £4/480g
  • 4 Lemongrass, Chili & Lime Pork Kebabs £4/280g
  • 4 Harissa & Date Lamb Kebabs £4/368g
  • 4 Mint & Coriander Lamb Kebabs £4/280g
  • 4 Corn & Vegetable Kebabs £4/460g
  • 4 Mango & Lime Chicken Thigh Kebabs £4/300g
  • 6 Lemongrass & Ginger Chicken Mini Fillet Kebabs £4/248g
  • 4 Lemon, Garlic & Herb Chicken Breast Kebabs £4/250g
  • 4 Pomegranate & Sumac Chicken Breast Kebabs £4/250g
  • 4 Tandoori Chicken Breast Kebabs £4/250g
  • 4 Chimichurri Bavette Steaks £4/280g
  • 4 BBQ Pork Steaks £4/500g
  • Slow Cooked Red Eye Pork Ribs  £5/535g
  • Lemon, Garlic & Parsley Sardines £4/250g
  • BBQ Chicken Wings £4/700g
  • Chipotle Caramel Chicken Drumsticks £4/743g
  • Garlic & Herb Chicken Thighs £4/650g
  • Sriracha Chicken Thigh Fillets £4/400g
  • Mango & Coconut Chicken Breast Steaks £4/284g
  • Yuzu & Miso Butterflied Pork Fillet £8/624g
  • Treacle Cured Flat Iron Steak £8/430g
  • Buttermilk Chicken King Kebab £8/924g
Previous articlePB Careers: Dollar General – Sr. Director, Private Brands
Next articleAldi Private Brands Win PTPA Seal of Approval
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.