Lidl Lights Up Sales with Cannibis

German discount supermarket retailer Lidl has introduced locally grown cannabis to its store in Switzerland. Two products derived from hemp flowers are being offered as an alternative to rolling tobacco.

A 1.5g box, from plants grown indoors, costs 17.99 Swiss francs (£13.20). A 3g bag is 19.99 Swiss francs, but is made from flowers grown in greenhouses. The cost per cigarette is approximately double that of tobacco roll-ups.

Switzerland changed the law in 2011 to permit people over 18 to purchase and use cannabis containing no more than 1% of tetrahydrocannabinol (THC). Lidl’s products, supplied by The Botanicals, based in northeastern Switzerland are designed to provide a relaxing and anti-inflammatory effect, but not to be intoxicating.

“The manufacturer relies on sustainable agriculture and refrains entirely from adding chemical, synthetic or genetically modified substances,” said Lidl.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.