Albertsons Companies is on pace to introduce nearly 1,400 new private brand products to its 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs in 2018. Thi is a more than two-fold increase over 2017 that further demonstrates the retailer’s confidence in developing exclusive products across all categories.
“We’ve got a lot in the pipeline—and we’re just getting started,” said Geoff White, President of Albertsons Companies Own Brands. “With our team’s unique insights across the industry, we can react faster than ever to changing consumer trends. The result is a rapid expansion of high-quality products in every department that are exclusive to Albertsons Companies. We’ve never been more excited about our ability to meet every shopper’s needs and sprinkle in new and exciting surprises across the store.”
The new product innovation is occurring across the entirety of the company’s popular private brand portfolio, including Signature brands, Lucerne, O Organics, Open Nature, Waterfront Bistro, Value Corner, Primo Taglio, and debi lilly design. Every product sold under one of the retailer’s brands carries a guarantee of quality that shoppers can trust.
The Albertsons private brand team has already released nearly 300 new products in 2018. Popular new items introduced this year include Open Nature Scandal-less ice cream, Open Nature bison top sirloin steak, Open Nature granola bars, O Organics spinach and butter lettuce, O Organics sparkling tea, Signature Select cold brew coffee, and Signature Select sparkling french lemonade.