The Food City $100,000 Private Brand Treasure Hunt Prize Patrol

Virginia based grocer Food City has introduced a new promotion designed to drive private brand sales. The $100,000 Treasure Hunt Prize Patrol will be visiting the homes of potential contest winners.

Potential winners will be given ten minutes to present their Food City ValuCard and as many Food City, Food Club, Pet Club/Paws/Flock’s, Top Crest, Top Care, Valu Time, Tippy Toes, @ease, Harvest Club, Nostimo, Terry’s, Kern’s, Kay’s, Lay’s, Moore’s, Misty Mountain, Buckley Farms, Sweet P’s, Over the Top, Full Circle, Simply Done, Culinary Tours, Wide Awake, B-Leve, Pure Harmony, Evolve, Cow Belle, Bistro Deli Classics, Domestix, Academix, Electrix, Aura and CharKing store brand products as possible.

Potential winners will receive $200 for showing their ValuCard and $100 for each participating store brand product presented to the Prize Patrol within the allotted 10 minutes, up to the maximum prize payout of $10,000.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.