Late last month UK drugstore Superdrug open its first vegan-only store. The Little Vegan Pop Up Shop opened in Boxpark, in London’s Shoreditch. The Pop-Up shop is open for 3 months and stocks products customers can only get at Superdrug, all cruelty-free and vegan-friendly.Among the items available will be vegan and cruelty-free makeup, skincare, grooming and beauty accessories.
Simon Comins, Superdrug Commercial Director, said: “We’ve embraced the vegan movement at Superdrug and are delighted that we now offer a thousand products under our own label. Vegan customers can come into the store and pick up everything they need from hair products to foot spray and everything in between.”
“Coupled with our commitment to cruelty-free beauty, everything in our own brand beauty and toiletries range carries the leaping bunny symbol of Cruelty-Free International, our customers tell us that they’ve come to rely on our stores for our own brand products.”