Superdrug Launches the Little Vegan Pop Up Shop

Late last month UK drugstore Superdrug open its first vegan-only store. The Little Vegan Pop Up Shop opened in Boxpark, in London’s Shoreditch. The Pop-Up shop is open for 3 months and stocks products customers can only get at Superdrug, all cruelty-free and vegan-friendly.Among the items available will be vegan and cruelty-free makeup, skincare, grooming and beauty accessories.

Simon Comins, Superdrug Commercial Director, said: “We’ve embraced the vegan movement at Superdrug and are delighted that we now offer a thousand products under our own label. Vegan customers can come into the store and pick up everything they need from hair products to foot spray and everything in between.”

He added: “Our technical team are constantly evolving formulations and meeting technical challenges to make products suitable for vegans.

“Coupled with our commitment to cruelty-free beauty, everything in our own brand beauty and toiletries range carries the leaping bunny symbol of Cruelty-Free International, our customers tell us that they’ve come to rely on our stores for our own brand products.”

Jeff Spicer/PA Wire
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.