Clark Howard Loves Aldi Ice Cream

In a distinctly unscientific taste test radio personality and money expert, Clark Howard put his weakness for premium ice cream to the test. The blind tasting pits Häagen-Dazs and Ben & Jerry’s against Aldi’s private brand.

Howard sums it up this way:

“The Aldi that was my favorite shockingly is about $2.00 a pint. So it’s an incredible deal. Wow, I’ve got to eat more of this. This is really good.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.