This past week Giant Food of Landover, Mayland announced it would launch the Adold Delhaize premium private brand Taste of Inspirations. Including more than 85 exceptional tasting and handcrafted items, Taste of Inspirations products are now available at all 166 Giant stores. The range was originally the premium tier private brand for Delhaize banners before its merger with Ahold.

The brand joins the Giant Foods private brand portfolio which includes Nature’s Promise which offers a full range of organic and free-from items, and Etos, affordable-premium personal care products, all offering Giant customers a complete range of quality products.

Found throughout most aisles in the store, Taste of Inspirations features pastas, sauces, frozen appetizers, pizzas, desserts, marinades, dressings and more. Customers will enjoy items such as Three Herb Fettucine, Grilled Pineapple BBQ Sauce, Sweet Bourbon Marinade, White Chocolate Raspberry Gelato, and Chocolate Lava Cake.

“We are excited for our shoppers to discover new favorites with the introduction of the Taste of Inspirations line,” said Tonya Herring, Senior Vice President of Merchandising at Giant Food. “From shaking up the regular dinner routine with our Grilled Pineapple BBQ Sauce, to treating dinner guests to our Chocolate Lava Cake, this line can be part of the everyday indulgences that bring something extra special to our customers, helping them create memorable dining experiences with ease.”

To emphasize the ease and versatility of the new line, Giant Food is offering in-store tastings on April 28th and 29th for shoppers to explore the new products that add special meals and flavors to the everyday menu.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.