ALDI has built an enviable reputation for sourcing high-quality wines that combine great taste with an affordable price point. The Runik label suggests a deliberately different wine choice, drawing on gothic influences to evoke a sense of mystery and drama. Using classic black for the main red wine label color, paired with Celtic runes-based graphics, visual interest and texture were added to the label. Red and metallic silver inks and a hand-drawn font with a backward-facing letter K add impact on shelf and continue the alternative theme. Combining matte and metallic finishes, texture, and raised varnish—as well as bold and “hidden” graphics—creates a label with a multifaceted sensory appeal.