Vertex Awards V: Gold Winners

Xavier

GOLD
Brand: Xavier
Retailer: 
Action
Country: Netherlands
Category: P3. Body Care
Agency: Yellow Dress Retail

Summary:
Problem: Action introduces a new hair styling product range to compete with national brands.

Objectives:
To unite the traditional grooming experience with a contemporary look and feel.

Creative solution:
Visualizing craft in logo by integrating the scissors and use of curved typefaces and baselines in the layout. Combining a modern color palette with classic barber design cues reflect a contemporary grooming style.

Credits:

  • Brand manager client: Erwin Wentink, Hans van Hattem, Ellen van Winkel
  • Designer: Tamas Paszto
  • Art director: Michelle Wiegman

    DON’T MISS OUR EXCITING EVENTS

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Previous articleVertex Awards V: Silver Winners
Next articleVertex Awards V: Publishers Choice, Peaceful Piranha
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.