The entire category had become shattered! Many different products (from matches to potholders) were without unity in design and language. For this we had to find a new language.
A language that fits with the experience of cooking and the decoration of your home. Lifestyle experience is now an extension of our identity. Albert Heijn products fit in with this, but how do we fit the design accordingly? We have devised one language for twelve different product groups, whereby the products are produced in the Far East. In addition, we have been able to add emotion to functional products to create an emotional charge.