Vertex Awards V: Gold Winners

Jumbo Batteries

GOLD
Brand: Jumbo
Retailer: 
Jumbo Supermarkten N.V.
Country: the Netherlands
Category: H1. Home Cleaning
Agency: OD design studio

Summary:
Jumbo has the ambition to offer an attractive range in every category. This is more difficult in non-food than in food. Especially with batteries of the own brand. Because, are they just as good as those of, for example, Duracell? The design assignment was to develop a design that convinces on power and still reassures on a fair price.

Credits:

  • Manager PL Jumbo: Frank van der Meij
  • Designer OD: Jeroen de Kok
  • Artwork: Jeroen de Kok

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.