Vertex Awards V: Gold Winners

\"\"Brookshire\’s Seasonings

GOLD
Brand: Brookshire\’s
Retailer: 
Brookshire\’s
Country: United States
Category: G3. Packaged Goods
Agency: Daymon Creative Services

Summary:
The objective for Brookshire\’s Seasoning line was for each seasoning to have its own personality on shelf. Each product has it\’s own unique type lock-up and shape that relates specifically to the product. This making each seasoning playful and energetic in its own right. Bright and rich color-coding only enhances this cheer-fullness.

Credits:

  • Art Director: Elizabeth Santiago
  • Photographer: Autumn Underwood

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.