Vertex Awards V: Gold Winners

Fresh Thyme Fresh Pizza

GOLD
Brand: Fresh Thyme
Retailer: 
Fresh Thyme
Country: USA
Category: G1. Fresh
Agency: The Creative Pack

Summary:
A deliciously fresh, ready-to-bake pizza range hit Fresh Thyme stores in 2017. The range includes 4 classic flavors, which are proudly ‘free from’ artificial ingredients, preservatives, flavors and other bad stuff. This clean-ingredient stance inspired the use of the natural kraft carton to be a dominant feature in the design. The other key element is an interactive product window, brought to life with an illustrative pizzeria tabletop scene – resulting in a design that is effortless, approachable, and very eye-catching.

Credits:

  • Creative Director: Danielle Beal
  • Designers & Illustrators: Heather Storie, Corey Czer, Paola Ip, Emma Tung
  • Project Management: Fern Serna

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.