Vertex Awards V: Gold Winners

Uniquely J Single Serve Coffee

GOLD
Brand: Uniquely J
Retailer: Jet.com
Country: United States of America
Category: G3. Packaged Goods
Agency: Elmwood

Summary:
Think about the stuff you buy all the time. Olive oil. Paper towels. Double-seal sandwich bags. Sure, it gets the job done. But do you really love any of it? Just because sandwich bags aren’t anything special doesn’t mean they can’t be — and that’s why we created Uniquely J. Because the everyday deserves an upgrade. What’s unique about Uniquely J? We offer high quality at fair prices. We only give you good options — no trade-offs here. And we always find unexpected ways to wow you.

Our coffee illustrations were developed using a tattoo style artwork. Each sku was designed using elements that relate to the individual roast of coffee. For our Organic Fair Trade French Roast Single Serve we used a French bulldog as the main focal point of the illustration. Also present in the illustration are nods to the category. In this case, coffee beans.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.