Bed Bath & Beyond asked our firm to create a comprehensive new brand identity for their 2017 Back 2 College program — their second largest retail experience of the year. We created a dynamic 360 degree visual and verbal expression for this new brand that communicates an authentic, unique and engaging perspective. It resonates with students and with parents, both of whom are the target purchaser/consumer. This distinct and compelling design architecture encompasses package design, in-store graphics, and digital applications. The brand speaks in the same tone and style in store and online so customers immediately recognize it, which supports the sense of a unique level of service and expertise.