Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

Limited Time Originals – Holiday

SILVER
Brand: Giant / Stop & Shop
Retailer: 
Giant / Stop & Shop
Country: United States
Category: B4. Holiday or Limited Edition Private Brand
Agency: Ahold Own Brands Design

Summary:
The evolution of Ahold’s Limited Time Originals program in 2017 started with a revised Limited Time Originals logo. The seal that once acted as a limited time endorser, has been retooled and repositioned as the brand. Seasonally inspired flavors delivered within a uniformed, yet festive, pack.

Credits:

  • Senior Vice President, Own Brands: Juan De Paoli
  • Creative Director, Designer: Paul Skozilas
  • Director of Merchandising: Mark Gilliand
  • Director of Brand Management: Kasey Sheffer

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.