The new ‘Gazpacho’ and ‘Salmorejo’ of El Corte Inglés communicate the essence of this typical Spanish tomato soups. The Spanish retailer asked us to create a packaging that is able to communicate the quality of the brand and to connect with the consumers in a more optimistic and friendly way. The final design offers a proposal where the final product and its natural ingredients are the only protagonists.
This project includes the development of three references: Traditional Gazpacho, Salmorejo, and Gazpacho with red fruits.
The result reinforces the awareness brand and make it easy to recognize on the shelves.