Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

El Corte Inglés ‘Gazpacho’

SILVER
Brand: El Corte Inglés
Retailer: El Corte Inglés

Country: Spain
Category: G1. Fresh
Agency: Supperstudio

Summary:
The new ‘Gazpacho’ and ‘Salmorejo’ of El Corte Inglés communicate the essence of this typical Spanish tomato soups. The Spanish retailer asked us to create a packaging that is able to communicate the quality of the brand and to connect with the consumers in a more optimistic and friendly way. The final design offers a proposal where the final product and its natural ingredients are the only protagonists.

This project includes the development of three references: Traditional Gazpacho, Salmorejo, and Gazpacho with red fruits.

The result reinforces the awareness brand and make it easy to recognize on the shelves.

Credits:

  • Paco Adín. Creative Director
  • Lourdes Morillas. Account Director
  • Susana Seijas. Executive Manager
  • Private Label Brand Manager El Corte Inglés.- Jose Antonio Rojano

    DON’T MISS OUR EXCITING EVENTS

     

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Previous articleVertex Awards V: Bronze Winners
Next articleVertex Awards V: Gold Winners
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.