Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

Peanut Butter Filled Pretzel Bites

SILVER
Brand: Prince & Spring
Retailer: 
Boxed
Country: United States
Category: G3. Packaged Goods
Agency: Prince & Spring

Summary:
The Prince & Spring Peanut Butter Filled Pretzel Bites are the latest delicious snack to join the Prince & Spring portfolio. Our imagery combines photography and illustration to create loving characters out of the two main ingredients. The images of the pretzel bite and peanut butter swirl are emphasized with illustrative linework that adds a sweet touch of personality. Representing the perfect combination of sweet and salty, the two ingredients see each other and know it’s “Love At First Bite.” The concept comes together when the customer takes her first bite and realizes that she has entered into a new longterm snack relationship.

Credits:

  • Jeff Gamsey – VP of Private Brands
  • Chris Cheung – Creative Director
  • Vera Atamian – Senior Designer
  • Annslee DeLuca – Brand Manager & Copy Writer
  • Brandon Wehmeyer – Senior Product Developer
  • Monica Kim – Graphic Designer

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.