Jam is an appetizing and tasty product. A moment of pleasure and a packaging help to strengthen those arguments. That was the order of Consum Supermarkets and the objective was to improve the image of its own brand reference, increasing its ability to attract the consumer.
The raw material was first quality and the idea was that design was no visual barrier. We opt for a transparent label that gives maximum visibility to the product. To illustrate the specialties, we chose a collection of hand-illustrated watercolors in which the different fruits were represented with softness and realism. An artisan and manual essence to present a product in which taste is the main value to communicate. We also chose a simple, clean font that contrasts with the richness of the watercolor illustration. Without too many graphic additives, because the flavor of the fruit is the main argument to enhance.
- Account Directors – Managing Directors: Marta Álvarez / Ana Niño
- Strategic Planning: Ana Niño
- Creative Director: Pau Rodilla
- Art Director: Africa Leiva