Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

Glow in the dark Tissue

SILVER
Brand: Irresistibles
Retailer: Metro s.e.n.c.
Country: Canada
Category: P2. Health Care
Agency: Pigeon brands

Summary:
How do you bring innovation to the facial tissue aisle? Competitors have been focusing on premium design of tissue boxes for years, but not like this. Our goal was to reflect the premium quality of the product in the design with a completely new approach to our customer’s experience.

What if we could spark the imagination and bring a little bit of delight to the category? We created glow in the dark packaging! Using a phosphorescent-ink printing technique, this entirely unique offering drives purchase while acting as a daily (and nighty) reminder that even tissue boxes can have a little fun.

Credits:

  • Client: Metro s.e.n.c.
  • Director, design and packaging: Marie Horodecki-Aymes
  • Design and branding creative direction manager: Eric Gagnon
  • Agency: Pigeon
  • Creative director: Olivier Chevillot
  • Designer: Jessika Neal
  • Group account director: Armelle Dubourg
  • Production director: Phillippe Morin
  • SGS Co (Montréal)
  • Printer: Westrock

    DON’T MISS OUR EXCITING EVENTS

     

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.