Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

Irresistibles Smoothie Mix

SILVER
Brand: Irresistibles
Retailer: 
Metro s.e.n.c.
Country: Canada
Category: G4. Frozen
Agency: Pigeon brands

Summary:
Active and health-conscious consumers are seeking fresh, transparent products to help them make more nutritious food at home. How can a smoothie mix deliver this and stand out to consumers?

In the culinary world, great chefs know the key to great tasting food is mise-en-place; the perfect ingredients measured and prepared, ready to use. We used vibrant photography to evoke this from the home chef’s perspective, showing prepared fresh fruits and vegetables along with the final smoothie and a bold product description.

Credits:

  • Client: Metro s.e.n.c
  • Director, design, and packaging: Marie Horodecki-Aymes
  • Design and branding creative direction manager: Eric Gagnon
  • Agency: Pigeon
  • Creative director: Olivier Chevillot
  • Designer: Jessika Neal
  • Group account director: Armelle Dubourg
  • Production director: Phillippe Morin
  • Photographer: Christian Lacroix
  • Prepress: SGS
  • Printer: Flexipak

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.