Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

Great Value Ice Cream Cones

SILVER
Brand: Great Value
Retailer: 
Walmart
Country: United States
Category: G3. Packaged Goods
Agency: Parker Williams

Summary:
Walmart took the opportunity to challenge and refresh the current look of Great Value with a modern redesign working as a family across different segments.

This playful range for Great Value ice cream cones evokes the excitement of the carnival and circus. Illustrated characters interact with the photographic product to delight both children and adults alike, by taking them on a nostalgic journey of sweet fun.

Credits:

  • Creative Director: Jo Saker
  • Design Director: Andrew Cole
  • Account Director: Samantha Lee
  • Senior Account Manager: Christoforou Christoforou
  • Walmart Design Lead: Sarah Paskell

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.