Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

Prince & Spring Coconut Water

SILVER
Brand: Prince & Spring
Retailer: 
Boxed
Country: United States
Category: G6. Beverages: Non-Alcoholic
Agency: Boxed

Summary:
Meant for those who seek the fine chill in life, every sip of Prince & Spring Coconut Water transports you to the ultimate oasis. Vibrant, eye-catching colors draw you into paradise. The illustration on each can shows a coconut pool with an umbrella and float that evoke the relaxation of a tropical vacation. A straw is placed in the coconut alluding to the pure, 100% refreshing coconut water inside each can. Dive deep into mouth-watering adventures and swim through the waves of flavor. Inside every sip is your own private island retreat.

Credits:

  • Jeff Gamsey – VP Private Brands
  • Chris Cheung – Creative Director
  • Vera Atamian – Senior Packaging Designer
  • Annslee DeLuca – Brand Manager / Copywriter

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.