Retailer: The Dairy Farm Group
Country: Asia Pacific
Category: B1. New Brand
Agency: Brand Chef
The liquid bath market is rather stagnant with many choices already existing in Asia Pacific. The key challenge is how to stand out from the crowd with an attractive value for money proposition given the strong advertising support of national brands.
Tapping into the growing popularity of Korean style in Asia, AquaBliss has adopted Korean design across the entire product range. Uniquely designed with refined and lively fragrances, AquaBliss not only rejuvenates your spirit but also hydrates to leave skin silky smooth. The range are powered by Tri-Aqua Lock which retains moisture within the skin most exposed to dryness and reliefs stress in our busy lives.
Thanks to the unique packaging design, it not only strengthens the on-shelf visibility but also creates strong distinctiveness from competitors.
- Fann Yuen – Own Brand Director
- Susanne Migchels – Head of Brand Marketing
- Stephanie Lau – Brand Manager
- Tse Chun Kit – Design Project Manager
Sugil Lee – Principal & Creative Director