Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

AquaBliss Personal Care

SILVER
Brand: AquaBliss
Retailer: The Dairy Farm Group
Country: Asia Pacific
Category: B1. New Brand
Agency: Brand Chef

Summary:
The liquid bath market is rather stagnant with many choices already existing in Asia Pacific. The key challenge is how to stand out from the crowd with an attractive value for money proposition given the strong advertising support of national brands.

Tapping into the growing popularity of Korean style in Asia, AquaBliss has adopted Korean design across the entire product range. Uniquely designed with refined and lively fragrances, AquaBliss not only rejuvenates your spirit but also hydrates to leave skin silky smooth. The range are powered by Tri-Aqua Lock which retains moisture within the skin most exposed to dryness and reliefs stress in our busy lives.

Thanks to the unique packaging design, it not only strengthens the on-shelf visibility but also creates strong distinctiveness from competitors.

Credits:

  • Fann Yuen – Own Brand Director
  • Susanne Migchels – Head of Brand Marketing
  • Stephanie Lau – Brand Manager
  • Tse Chun Kit – Design Project Manager

Sugil Lee – Principal & Creative Director

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.