Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

Natural Goodness

SILVER
Brand: Sun Harvest
Retailer: 
The Dairy Farm Group
Country: APAC
Category: B1. New Brand
Agency: Muse Creative

Summary:
SunHarvest Fruit & Veggie Crisps: natural goodness design

Consumers continue to aspire to better and healthier eating. Snack products that bridge the gap between nutrition and indulgence with tasty, portable options can break through the snacking clutter (source: AC Nielsen).

To capitalize on the growing snacking trend, Sun Harvest has launched a range of Fruit & Veggie crisps across 4 Asian countries in November 2017. Packed full of tasty goodness from carefully selected, top quality natural fruits and vegetables that are vacuum fried for a superbly crisp texture. Sun Harvest Fruit & Veggie crisps are deliciously crunchy snacks with a fresh taste in every bite. Sun Harvest, delicious snacking with nature’s best!

The packaging design supports the nature’s goodness proposition with a natural design and fruit & veggie illustrations.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.