Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

7-Select GO!Smart Cold Pressed  Juice

SILVER
Brand: 7-Select
Retailer: 7-Eleven
Country: United States
Category: G6. Beverages: Non-Alcoholic
Agency: Brandimage

Summary:
These new organic, cold-pressed juices are part of 7-Select’s GO!Smart private brand line of premium better-for-you snacks and beverages. The design balances the need to inform with the desire to maximize product visibility by taking a bold typographic approach. The use of minimal color and imagery on a clear label is intended to rival designs found in free-standing, freshly prepared high-end juice bars.

Credits:
Executive Creative Director – Don Childs, Art Director – Scott Smith, Designer – Scott Smith, Production Artist – Ree Foltz, Brand Managers – Jenny Price & Anna Oris

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.