Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

SIMPLY ME BEAUTY

SILVER
Brand: Simply Me
Retailer: 
7-Eleven
Country: United States
Category: P4. Beauty: perfumes, cosmetics, make-up, etc.
Agency: Brandimage

Summary:
7-Eleven was seeking to bring more female customers into their stores with a high quality, yet affordable cosmetics and beauty tools line. The seasonal on-trend assortment was specially geared to millennial “glam seekers on the go”. Utilizing black packaging to convey simplicity and sophistication, we created a sleek, modern brandmark, adding a touch of elegance through the use of gold foil-stamping and clean lines.

Credits:

  • Executive Creative Director – Don Childs
  • Art Director – Scott Smith
  • Designer – Jeff Raulie & Amanda Denhart
  • Production Artist – Ree Foltz
  • Brand Managers – Jenny Price & Anna Oris

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.